In a world full of constant digital noise, local nonprofits with important missions often struggle to be seen. Organizations must find creative ways to stand out. Building community awareness requires long-term thinking and knowing that your efforts will compound over time.
Here are 7 simple, community-focused strategies you can use to start marketing your nonprofit and boost your visibility.
• Sponsor a chamber event
Most chambers have dedicated monthly events where a business can be the sponsor. The event is evolved around community networking and allows the business a few minutes to discuss what they do.
• Meet in person with community organizations
This includes well known organizations, such as the chamber, community foundation, city officials, local schools, police department, and go meet with them
• Meet with partner organizations
You do important work and there are most likely organizations who can also help your program users. Make sure they know who you are and what you do. You can then send referrals to one another.
• Create your own community event like a “trunk or treat”
Create your own event that gets the attention of your community. This does take some time but it also means you own the process, marketing, and branding.
• Cold outreach! Stop by and visit local businesses telling them what you do and give them information.
Getting face to face up with people in your community makes a huge difference. Many times, they just don't know about you yet and you never know where the conversation will lead. Bonus: If there's a way you can help promote their business, let them know.
• Reach out to local TV stations and radio stations for free advertisement
Stations typically have free PSA spots where they can run short commercials about your agency. Reach out to your local stations and get connected with them. This can lead to other opportunities, like being part of their annual nonprofit campaign drives.
• Make sure your Google Business profile and website is set up
Make it easy for people to find you when they need your help or want to share something with you. A Google Business profile is key for local businesses as it's based on location. Your website is another vital part where they can find more information about you.
Sharing your good work
That's 7 straightforward ways to get your nonprofit out there. Effective local marketing often comes down to building real connections in your community.
Start with one or two of these ideas and see what works best for you. Don't get discouraged if it takes longer than you hope. It always does but your networking efforts will compound over time.
The most important thing is to keep showing up, keep letting others know about you, and sharing your mission.
